In the village of LongSheng, women are known to have the longest hair in the world. As part of traditional customs, on each girls 18th birthday she goes through a coming of age ceremony where her hair gets cut for the last time in her life. She then leaves the village and commences the rest of her life. Her long hair connects her to her roots in Long Sheng.
In this Midea branded short we followed Shu Tong on her final 2 days before she cuts her hair for the last time. In preparation, her Grandma gave her a speech to take with her into her future.
出镜 STARING
孙女｜潘书彤
Granddaughter｜Pan Shu Tong
奶奶｜潘保英
Grandmother ｜Pan Bao Ying
小朋友｜潘星妍、潘宗浩、李光睿、潘睿博、潘君颖
Kids｜Pan Xingyan, Pan Zonghao, Li Guangrui, Pan Ruibo, Pan Junying
女儿之歌表演｜潘雨琪、潘红妹、潘秀香、潘保华、栗凤真、潘继兰、潘秀琴、潘保香
“The Daughter Song” Performed by: Pan Yuqi, Pan Hongmei, Pan Xiuxiang, Pan Baohua, Li Fengzhen, Pan Jilan, Pan Xiuqin, Pan Baoxiang
制作｜ZEN STUDIO Productions
导演 ｜ 笨笨
Director ｜Benjamin Mullinkosson
制片 ｜ 何鸣春
Producer ｜He Mingchun
摄影指导 ｜ 费艳秋
Director of photography｜ Fei Yanqiu
剪辑师 ｜ 小麦
Editor ｜ Mike Mogler
音乐制作｜Dr. Ryan Somerville
Music by ｜Dr. Ryan Somerville
AGENCY 商业内容厂牌｜辨与诗
内容总监｜王阳阳
Account Director｜Yang Yang
执行创意总监｜唐碧峰
Creative Director｜Tang Bifeng
视觉总监／平面摄影师｜肥英
Stills Photographer｜ Fei Ying
创意组长｜朱宇晨
Associate Producer｜Zhu Yuchen
创意美术｜安博
Sr. Art Director｜ An Bo
文案｜炯炯
Copywriter｜Jiong Jiong
项目管理｜马润生
Project Manager｜ Ma Run Sheng
外联制片：潘超群
Local Producer Pan Chaoqun
副导演 ｜ 徐理成
First Assistant Director｜ Xu Licheng
第二副导演｜霍天瑞
Casey Homovich
艺术指导 ｜ 唐蜜
Production Designer｜ Tang Mi
瑶语翻译 ｜ 潘超群
Yao Translation: Pan Chaoqun
后期制片 ｜霍天瑞
Post Production Coordinator ｜ Casey Homovich
调色｜ 小麦
Color by ｜Mike Mogler
声音设计｜ 小麦
Sound Design by｜Mike Mogler
服化组长 ｜ 李雪梅
Head of Wardrobe & Makeup ｜ Li Xuemei
服化助理 ｜ 崔芸芸
Wardrobe & Makeup Assistant ｜ Cui Yunyun
DIT ｜ 谢坪
DIT ｜ Xie Ping
录音师 ｜ 孙志延
Sound ｜ Sun Zhiyan
摄影大助 ｜ 杜孝廷
First AC ｜ Du Xiaoyan
焦点 ｜ 仇瑞
Focus Puller Chou Rui
美助 ｜ 黎浩
Art Assistant ｜ Li Hao
执行制片 ｜ 王政鸿
Line Producer ｜ Wang Zhenghong
制片助理 ｜ 雷琦
Production Assistant ｜ Lei Qi
灯光师 ｜ 钟志刚
Head Gaffer Zhong Zhigang
灯光 ｜ 钟小松
Gaffer Zhong Xiaosong
司机｜罗良俊、老久、杨二哥、秦小芳
器材供应商｜广西南宁逆光影视器材商 、成都橙子片场
特别鸣谢 ｜Special Thanks
广西龙胜县黄洛红瑶长发村潘龙太、潘凤飞、潘超群、罗筱斯、李翠等当地村民的倾力协助, Michael Barth, Spencer Creigh, Bobby Moser, Jack Mullinkosson, Morris Brown